Hard seltzer as a whole will have banked between $2 billion and $2.5 billion. The company will have raked in an estimated $1.5 billion by the end of 2019, which subsequently makes up 60% of the entire industry profits. It makes it a lot easier to choose.”Īs a result, the brand will reportedly offer a smaller variety of flavors in its continued effort to " the purchase experience." But however White Claw proceeds in the New Year, it'll be with a fat bank account. The calorie count, the sugars, and the alcohol. The only difference between the new and old releases are the flavors. The new lineup of flavors consists of watermelon, lemon, tangerine and mango. You can find the Surge products in blood orange and cranberry flavors. The original flavors of White Claw consisted of Raspberry, Black Cherry, Lime and Ruby Grapefruit, of which the Ruby Grapefruit is by far my favorite. White Claw Seltzer Surge will see drinks in the 8 ABV, a bump up from the 5 offerings. The seltzer brand has announced that it will be releasing a version with a higher ABV.
White Claw is ready to change things up this summer.
"A lot of the other seltzer brands have 12, 13, 14 flavors. White Claw Announces New Flavors, 8 Seltzer. "I think one of the things that's drawn people to White Claw is the simplicity," Gajiwala said.
But now, in a move that just might make up for the whole shortage debacle, the purveyor of hard seltzer is releasing three new flavors next year.Įarlier this week, while speaking at CNN Business panel "The Table," Senior Vice President of Marketing Sanjiv Gajiwala dropped big news: watermelon, lemon, and tangerine White Claws are hitting stores in 2020. This may seem like a surprising step, considering the company's previous hesitation in expanding beyond its core six flavors. We all know there's a hierarchy in the world of White Claw - with Black Cherry, Raspberry, and Ruby Grapefruit topping the list.